To choose
At CHF 1'200.–, is it really the page I have already seen?
Yes. The page presented is delivered as it stands, with its texts, its design and a short note on the presentation choices. One consolidated round of feedback is included.
What is a consolidated round of feedback?
Your remarks gathered in one go, sent once, and applied in one pass. A new graphic direction or a widening of the scope is quoted separately.
How is publication organised?
Your service provider integrates the page and sets it up on your web address, within his budget. The files handed over are the page, the styles, the visuals, the reference elements and a handover note.
When can search optimisation start?
The preview is in noindex. The preparation targets the version published on your web address; it begins as soon as that address is known.
How do I confirm a package?
A quote sets out the scope, the schedule, the price excl. and incl. VAT, the terms of payment and the conditions of use of the files. The order is placed by accepting that quote.
How are texts and images used?
Your contents are the material. Facts and visuals are validated with you, sources and licences are indicated, and the authorisations are confirmed before publication.
Can we go further later?
Yes, when a precise question arises about the future of the company. That work is quoted separately, after the interview, without a name or a price on this page.
The vocabulary, in plain words
SEO
Being found when someone searches for what you do.Search engine optimisation, or natural referencing, without paid advertising. It rests on useful content, a clear structure and a technically sound page. The position belongs to the engines; no package guarantees it.
AEO
Being the source an assistant quotes.Answer engine optimisation: the page is written and structured so that it can serve as a reliable source when an AI assistant answers a question about probe technology, interface measurement or sterilisation in place. The fundamentals are those of the SEO. Google states that no special markup is required for its generative search features; citations remain the decision of the engines.
Indexing and noindex
Being in the results, or staying out of them.The preview carries the instruction to stay out of the results for the duration of the exchange. That instruction is removed when the page is published on your address.
Title hierarchy
One main title, then sections, in order.H1, H2, H3: the page announces its subject once, then orders its sections. It is the structure a reader follows and a machine reads.
Alternative text
What an image says, in words.A description of each image for those who do not see it, and for the engines. On this page, each render and each photograph carries one.
Schema.org markup
The identity card of the company, for machines.A structured description of the company (name, address, founding year, activities) placed in the code. It is filled only with validated data.
Sharing information
What appears when the link is sent.Title, description and image displayed when the page is shared by message or on a social network. On this page, they are already set.
Handover note
What your service provider needs, in one page.A short document: final address, indexing instruction, files, fonts, visuals, and the points of consistency with the existing site. The 30-minute walkthrough accompanies it.
Web address and service provider
Where the page will live.The page is delivered as files. It is installed by your service provider on your web address, or on a new one, according to his budget and his schedule.
Excl. VAT
What the price includes, and what it does not.The service is provided from France. Any Swiss VAT falls to the receiving company, under the reverse charge mechanism. The exact terms appear on the quote.